Larry Bradshaw joined National Lutheran Communities & Services (NLCS) in October of 2009 as President and CEO. He brings more than 30 years of experience in the not-for-profit senior living industry. From 1987-2006, he was Chief Financial Officer and Executive Vice President for Strategic Growth with Asbury Communities, a not-for-profit, multi-site, senior living organization. In 2006, Larry took on the role of President for Asbury’s for-profit company, The Asbury Group, offering consulting services to other Continuing Care Retirement Communities (CCRCs). Larry was also the principal of Bradshaw Insights Group, providing consulting services to CCRCs in everything from strategic planning and board development to financial analysis and capital structure development.
As the President and CEO at NLCS, Larry’s focus is strategically growing and furthering the organization’s 130-year mission and ministry of providing lifestyle, residential and health care options for seniors. He leads a team of dedicated professionals whose collective goal is to meet the ever-changing needs of seniors, while providing excellent care and innovative services that preserve seniors’ independence and dignity. Under his leadership, NLCS has become a multi-site organization offering a wide range of services including home health care and community clinics.
Larry is an active member of LeadingAge and LeadingAge Maryland, has served as a CCAC (now CARF) Commissioner, and as Chair of CCAC’s Financial Advisory Panel. He is a frequent presenter at numerous national meetings, including LeadingAge, the National Investment Conference, and Ziegler’s Senior Living CFO Workshop.
Larry has a bachelor’s degree in accounting from Emporia State University and a master’s degree in technology management from University of Phoenix.
With a formal name of William, he is known by everyone, including family, friends and colleagues as Chill. As the sales director at The Village at Providence Point—A National Lutheran Community, Chill does more than just sell homes. With over 20 years experience in senior living and real estate development, he actively listens, answers questions, and offers counsel, which enables him to successfully assist his clients in their decision making.
Prior to joining The Village at Providence Point, Chill served in various capacities within the senior living industry specializing in planning, marketing, and selling senior communities at Glenmoor in St. Augustine, Fl., and at Ingleside at Rock Creek in Washington, D.C. At East West Partners in Richmond, Va., he helped plan, market and sell numerous independent living recreational lifestyle communities. Chill joined National Lutheran Communities & Services in 2012, successfully working with the sales and marketing teams on expansion projects at both The Village at Orchard Ridge in Winchester, Va., and The Village at Rockville in Rockville, Md. In 2017, Chill was named sales director for The Village at Providence Point.
A native of Broadway, Va., Chill is a former faculty member and head women’s basketball coach at the University of Richmond. With a foundation in education, Chill has used his teaching skills to counsel many families, guiding them as they explore, learn about and plan for their future. Chill sees his position in Annapolis as an opportunity to help shape the direction of this endeavor for many decades to come, and he believes the potential to build a special community at The Village at Providence Point is limitless.
When he isn’t working, you’ll find Chill deejaying, enjoying sports (especially his beloved Jacksonville Jaguars) and spending time with his children and grandchildren.
As a sales counselor for The Village at Providence Point—A National Lutheran Community, Lisa passionately develops strong and trusting relationships with seniors whom she guides through life-defining choices. Her goal is to ensure that clients have a thorough understanding of all components associated with the continuing care retirement community model and to illustrate how each of those components will come to together at The Village at Providence Point.
A former educator, Lisa found herself making a career change after she helped guide her mother-in-law through the process of moving to a senior living community. She decided a career in senior living would be a challenging and rewarding way she could help others make educated choices as they planned for their future.
Lisa joined the National Lutheran family in 2013 as a sales counselor at The Village at Orchard Ridge in Winchester, Va. At Orchard Ridge, Lisa served as an integral part of the sales team during the expansion of independent living residences. In 2017, she was asked to join The Village at Providence Point team, bringing with her both a deep knowledge of the industry and solid experience.
In her spare time, Lisa enjoys playing music (she is an accomplished pianist), spending time with family and friends, watching basketball and traveling.